For most people these days, the process of selling their home begins online. People crave information and are willing to invest considerable time to research and evaluate their options before deciding who they will engage to sell their property. This means your real estate website is an essential part of their research process.
The challenge for real estate agents is that the assessment of their trustworthiness, capabilities and reputation happens well before people pick up the phone to ask for a market appraisal of their home.
Like most businesses, real estate agents now find themselves competing in a digital world which is much more crowded and competitive. Yet, your typical real estate agency website and email communications are limited to their listings and recent sales, missing out on an opportunity to build trust and confidence with a potential vendor at a crucial stage of their journey.
Real estate agents need to ask themselves; ’what does my website say about me?’
In order to show that they are property experts that can be trusted, agents need to challenge the perceptions of what a real estate agent is and start providing information and insights into the process of buying and selling homes, as well as projecting their personal brand as an authority in their local market.
So, how does a real estate agent ensure that they stand out amongst their competitors as a trusted, property expert worthy of a potential vendor’s business?
The answer lies in using content to enhance their reputation as an expert through well written, informative and instructional, real estate-related articles.
Engaging content (like articles) can build trust amongst buyers and sellers so that they choose the services you offer. If you are educating and informing people who arrive at your website, then you are engaging potential clients in conversations about experiences; nurturing them along a journey towards becoming a client whilst proving the value you bring and building a long term relationship.
Traditionally, this has been a time consuming and expensive process, shrouded in hype, buzzwords and mystery. But it doesn’t have to be like that.
But don’t waste time writing content for your website – The Real Estate Voice can help. Click here to find the best option to suit you. Or get in touch and we can help find the right content marketing solution to suit your budget.