Email marketing continues to be one of the most successful marketing channels you can use to build an authentic connection with your clients. Email marketing can act as both a relationship-building tool and profit-building tool – allowing you to build on your client relationships by providing them with relevant and valuable information.
In this article, we share the criteria you need to help you make the right choice for your agency, and we also share 5 of the most popular email marketing tools for agents.
Newsletters are a powerful way to stay top of mind with your database and provide you with direct access to potential clients. The problem is your newsletter is one of many sitting in the inbox of your readers and the reality is only newsletters perceived as ‘high value’ will be opened, consumed and engaged with.