There is no getting around it, any SEO you implement for your real estate agency succeeds or fails based on your keywords. So here are the top 20 keywords for real estate agents in Australia courtesy of the google keyword planner.
Long term real estate success is dependent on a consistent flow of leads, and while content marketing and social media should absolutely be part of your strategy, Google Ads enable you to get in front of people who are actively looking for your services. Google Ads (previously known as Google Adwords) is a quick way […]
Google My Business is a tool (similar to a website) that helps people find your real estate business whenever they search for real estate services in your area.
If you’ve ever jumped into Google Analytics, you’ll know there are countless metrics you could be tracking. However, there are 5 key metrics you should keep an eye on that can provide you with some quick insights to improve your website performance.
Search Engine Optimisation (SEO) can seem a little daunting and given how technical it can become, that’s understandable. However, while it can be tempting to put SEO in the ‘too hard’ basket, agents rely on a strong local profile to drive new business, so ignoring it may mean you are missing out on new leads. The good news though is there are some simple strategies you can do yourself to improve your SEO search results and we outline them below.
As a real estate professional with a website, you should have a basic level understanding of what SEO is and how it works to increase your brand awareness to your local property loving community. Let’s make it simple for you.