Content Marketing

Written content is an effective and affordable way to increase your potential client leads online. You want to help inform and educate buyers and sellers through blog content shared to your website, emails and social media pages, so that they can trust you when they need to hire an agent. Whether you’re helping first home buyers understand the process of purchasing a home, or you’d like to inform sellers on the different ways they can sell their home, there’s a lot of information you could be sharing to increase your potential client leads through your content. But where exactly do you get that content from?

You’re much more than a real estate agent who sells properties, but do your clients and potential clients know that? Content marketing allows you to build your brand awareness and present yourself as a knowledgeable and trustworthy source in the real estate industry. Here are the most helpful content marketing ideas for real estate agents.

Content marketing is a term that’s thrown around a lot and for good reason. It’s an important part of anyone’s overall marketing strategy, in real estate it is essential.

Content marketing has been described as the most effective way to market yourself as the agent a seller needs before they realise they need you as their agent. But how exactly does that work?

As we are pushed to operate online, with in-person meetings, property viewings and auctions changing, we are seeing listings becoming scarce. As listings decline, so too does the traditional content most agents rely on to keep connected with their database of buyers, sellers, renters, landlords, and investors.

For most people these days, the process of selling their home begins online, where they will take time to research and evaluate their options before deciding which agent they will hand over their property to sell.

Creating content takes time, skill and a lot of planning. But if you don’t have the time and resources to spend on creating content, you don’t have to give up on benefiting from it.

You’ve been hearing a lot about having a “content marketing strategy” from a variety of sources in the real estate industry lately, and one of the missing ingredients is the actual content.

Growing your business in real estate generally means focusing on one of three things – increasing your staff, growing listings for sale or for the rent roll or growing your business footprint through new offices in new markets.