Being visible in local searches is vital for any real estate agent, but what impact does a Google My Business listing have on local SEO rankings? We explain what a Google My Business is, how to get one and why we think claiming yours is a no brainer.
Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume.
Search Engine Optimisation (SEO) can seem a little daunting and given how technical it can become, that’s understandable. However, while it can be tempting to put SEO in the ‘too hard’ basket, agents rely on a strong local profile to drive new business, so ignoring it may mean you are missing out on new leads. The good news though is there are some simple strategies you can do yourself to improve your SEO search results and we outline them below.
As a real estate professional with a website, you should have a basic level understanding of what SEO is and how it works to increase your brand awareness to your local property loving community. Let’s make it simple for you.