Digital marketing for real estate
For most property owners, the process of selling their home begins online. People crave information and are willing to invest considerable time to research and evaluate their options before deciding who they will engage to sell their property. Our goal is to educate you, the real estate agent on what digital marketing is, how it can help your business and provide you with the knowledge to implement your own digital marketing strategy.
If you are new to digital marketing, then you should download our digital marketing foundation e-book to give you a good understanding on what you need to do to make sure you have the building blocks in place.
3 Pillars to Digital Marketing Success
Before you hit the launch button on your digital marketing plan, here are a few simple steps that will lay the foundation for a solid lead generation platform.
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Today, investing in at least some form of digital marketing is a necessity for any business that wants to get noticed in a highly competitive digital marketing ecosystem. However, there is another very important element that is often forgotten, namely monitoring online performance.
Of all the social media platforms, LinkedIn is often the most underutilised, but if you want to get in front of influential decision-makers, with 2 x the buying power of typical online audiences this is the platform to use.
It can be a long game, but the rewards are worth it. Over time, your content marketing will gain momentum, sustain your real estate business and help it move to the next tier of business success.
Just like selling a home is a multi-step process, so is online lead generation. In this blog, we explain the pieces of the puzzle you need to turn your website into a lead generation machine…