Of all the social media platforms, LinkedIn is often the most underutilised, but if you want to get in front of influential decision-makers, with 2 x the buying power of typical online audiences this is the platform to use.
LinkedIn uses objective-based advertising and offers 10 different ad formats. In this article, we unpack each of the main advertising objectives and the goals associated with each ad format.
A largely untapped platform for real estate agents, another advantage is the lack of competition from other real estate agents. This of course increases the chances of your ad being seen. To help you get your LinkedIn campaign up and running, we’ve put together this step-by-step guide.
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LinkedIn success starts with a great profile, so in this article, we’ve provided a step-by-step guide to help you optimise your profile and promote your brand in the best possible light.
The advent of social media has provided new channels for agents to tell their brand stories in an authentic and distinctive voice. As the influencer marketing industry reaches maturity, the question becomes; is influencer marketing still worth it?
If you’re wondering why your Facebook reach and engagement is down, you’re not alone. In late 2019, the average reach for Facebook posts dropped by 2.2%. For brands, this meant that posts were only being seen by 5.5% of their followers. Larger brands with bigger follower counts saw averages even lower. Why? The Facebook algorithm. In […]
Google My Business is a tool (similar to a website) that helps people find your real estate business whenever they search for real estate services in your area.
Many people use LinkedIn when they are in ‘business mode’ and chances are even if they see you on another social media platform, they’ll likely check out your LinkedIn profile before getting in touch. Below we reveal 9 strategies you can use to start generating more leads from LinkedIn.