It’s time to make your property videos longer

We’re continuing to adapt to the changes to real estate under restrictions that the Australian government has put in place to try and stop the spread of the Covid-19 pandemic. One of those restrictions Prime Minister Scott Morrison has put in place is a ban on open homes. While we’re still able to show property to potential buyers through a private inspection, we’re also improving and adapting the way we do things through the power of video. 

The benefits of video

Unlike a general property listing with stagnant images, video allows potential buyers to virtually walk through the property. Online property listing websites have also adapted their online property listings to feature videos in the image carousels of listings. Video also allows you to show buyers a property without them having to leave their own home which is currently a much safer and advisable way to approach property viewings. 

Longer videos = more benefits

The longer the video, the more we can tell a potential buyer about a property. These longer videos are around seven to ten minutes in length and allow you to share more detailed information about the property. More intricate details aren’t always obvious when viewing images or a short, 60 second video. The longer videos can sit on YouTube and be emailed to potential buyers to provide a more detailed walk-through tour of the property, including the house and the backyard. 

Examples of longer videos

DiJones’ Piers van Hamburg has already begun recording longer videos for his property listings. “I am seeing this current situation as an opportunity to evolve, adapt and find solutions for our clients.” You can watch two of his examples of a walk-through virtual tour video of 79 Awaba Street, Mosman and 6 Phillips Street, Neutral Bay. 

Longer videos provide a more in depth tour of a property while also keeping inspectors and us agents safe.