Written content is an effective and affordable way to increase your potential client leads online. You want to help inform and educate buyers and sellers through blog content shared to your website, emails and social media pages, so that they can trust you when they need to hire an agent. Whether you’re helping first home buyers understand the process of purchasing a home, or you’d like to inform sellers on the different ways they can sell their home, there’s a lot of information you could be sharing to increase your potential client leads through your content. But where exactly do you get written content for your real estate blog?
Generating the ideas for blogs
As an agent, you’re the best point of information for those looking to buy a home and those looking to sell. No doubt you’ve been asked similar questions by buyers and sellers in the time that you’ve been working as an agent. The first place any of us look for those answers is the internet. Save your potential clients some time by answering the common questions you’re asked in a blog. For example, you might often get asked ‘how to sell a home at auction?’ By writing a blog that answers this question and sharing that blog to your website, social media pages and email subscribers, you can generate leads and build your brand as one that your potential clients can trust for reliable information.
Take the time to write your own blog content
Once you have a topic for your blog, it’s time to get writing. A blog that is designed to educate and inspire your potential clients needs to be well written. It’s not enough to simply write a few points down on a webpage and hope for the best. While you’re an expert in the real estate field, you also need to consider the audience you’re writing to, as well as search engines. Be mindful about using obscure real estate terms the average reader isn’t going to understand. You’ll also need to optimise your blog to make it readable by a search engine by using keywords. These keywords are going to help potential clients find it your blog when they type their question into Google. And of course, don’t forget that your blog needs to be well written – that means no spelling mistakes or grammatical errors.
On average, it takes around two hours to write a blog. And the more frequently and constantly you write and publish your blogs, the better your chances of increasing traffic to your website and reaching potential clients. So, be sure to put some time aside to write, edit and publish your written content.
Employ a professional content writer
With the time it takes to research, create and publish written blog content, it might be worth investing in a professional content writer. A professional writer will be able to combine their writing skills with your expertise and knowledge of the industry to produce the content you want to share online. Whether you employ a freelance content writer or bring one into the office, you’ll need to provide them with direction on the tone of voice to use, topic ideas, length of writing and so on. You’ll also still need to approve and edit their writing to make sure the information they provide is unique, interesting and relevant to the potential buyers and sellers you’re trying to reach.
So, while it’s much faster to hire a professional content writer who can write and optimise blogs for you, than it is to take the time to write the blog content yourself, there’s still some time that needs to be dedicated to it. Not to mention, you still need to factor in time to share the blogs in your email newsletters and to your social media pages.
Purchase pre-written articles
The quickest way to get written content to your website and social media channels is by purchasing it from a trustworthy and professional content marketplace, such as Partica. All blog articles available on the Partica content marketplace are written by professional writers who have optimised the blogs for both search engines and readers. All you have to do is find a blog you like, purchase and download it (images included), then tweak it to suit your style and upload it to your website. You can have published written content in a matter of minutes.
By purchasing pre-written blog content on Partica, you only pay a flat rate, rather paying a content writer by the hour. You can increase the frequency of your blog content and share with your social media and email subscribers within a matter of minutes, saving you both time and money. If you want an even easier solution where content is cosen for you, then you should consider your own version of the Real Estate Voice, a branded hosted blog site with content from this site. Click here to learn more about this.
Don’t waste hours of your valuable time writing your own blog content. Simply purchase and download the pre-written blogs you want from Partica and start sharing and generating more leads. Let us handle the blog writing so you can get back to doing what you do best.