If you’re already using content marketing, you’re well ahead of your competitors when it comes to having a long term marketing strategy that builds relationships by creating strong levels of trust.
But if you haven’t started yet, don’t despair, it’s not too late to get ahead of the many other real estate agents who aren’t as focused on becoming an attraction agent as you are.
Content marketing is a great way to build your credibility as a real estate expert, not just a “real estate agent” as you can share useful and helpful information that answers many of the basic questions people have when they first get into the real estate market.
Even investors that have been in the market for quite some time can learn something new, especially when the market changes or when there is a change in the political landscape – your opportunity to be their source of truth is always open.
When providing content for your plan, make sure you can answer yes to each of these questions:
- Do I have a lot of people asking me these questions?
- Will this content build trust with current and future clients, and increase my credibility?
- Will this article provide an opportunity for people in my database or on my social media platforms learn something new or challenge their perceptions?
It’s easy enough to get to a yes for each of these questions, but where should you start when it comes to creating a content story?
The easiest way is to think about the core business you are in – listing and selling real estate.
Think of topics along the lines of:
- Selling property in changing markets
- Buying and selling property using an auction
- Buying a rental property
- Finding an agent
- The finance of real estate
By sharing content about the basics of your business, you are not only providing content that can help answer some of the most common questions in real estate, build trust and credibility, you are also building the amount of warm leads in your local community by being an attraction agent who openly shares information and insights.
All you need to get started is to actually start. Check out ready-made articles, professionally written by real estate journalists specifically for you to download and use at any time. Work out which articles best suit your plan and get started.
With Partica, you can have content ready to use in your online, offline and social media. Make sure you check out the 1000s of pre-written articles ready to use right now in your emails and blogs at Partica – the number 1 place for real estate content.