It is no secret that selling your property can be an extremely difficult task. However, prior planning and having a good marketing strategy will see you through the process swiftly and easily of getting the sale price you’re after. Here are 4 steps to get yourself sale ready to achieve the best possible outcome:
1. Perfect your sales pitch
The first step to a perfect sales pitch is to decide how many agents you will use throughout the process to ensure that your property is properly managed. You will also have a say in the ways in which your property is advertised, e.g. online, in the newspaper, on leaflets. Most importantly, it is crucial that you make your property available at many convenient times throughout the week for potential buyers to come and inspect it. This will help ensure that they are satisfied with their experience with you and more likely to make an offer. If you have a particularly busy schedule and are not available at all times for property inspections, give your agent a set of keys so that the property can still be open for inspection even when you are busy.
2. Choose your method and time of sale
When putting your property on the market, you will have to decide how and when you wish for it to be sold. Weigh up the positives and the negatives and decide whether you wish to sell your property by private treaty, by auction or by expressions of interest. Remember to weigh up the potential stress and hassle of the different types of sales and which method is going to be most beneficial. If possible, opt to sell your property at a time when properties like yours are in high demand to get the best possible return. If you have the luxury of time, do not settle for second best. Though an extended property sale period may be stressful, waiting a little bit longer to find the right buyer could mean extra money for you.
3. Present your home in a beautiful light
Sprucing up your property before a sale is an absolute must in order to attract more potential buyers and a higher sale price. Spend a little bit of time and money tidying up the garden, as it will be the first impression that potential buyers get of the property. It may also be worth re-painting the interior walls of the property and re-finish the floorboards or carpets. But remember, do not overcapitalise on your property. Before undergoing any major renovations that could cost you thousands, consider whether or not you will actually make a profit on that expense at the point of sale. If not, it may be in your best interest to go without the renovation.
4. Be prepared to negotiate
Finally, in order to have a successful property sale, it is important that you enter into it with an open mind. This doesn’t mean that you have to slash thousands of your ideal sale price in order to produce a sale, but you should be willing to negotiate on some aspects. This may mean dropping the price of the house for an extra-speedy sale. Don’t be afraid to have frank discussions with potential buyers and talk about what both parties want. You never know what kind of deal you may get if you are not prepared to negotiate.