Real estate content marketplace The Real Estate Voice is pleased to announce its partnership with Website Blue, Australia’s largest real estate website and marketing agency. This powerhouse partnership brings added value to real estate agents in Australia and New Zealand, serving as a top-notch source for integrated content for websites and industry news.
Online content marketplace Partica launched The Real Estate Voice in April 2020 as a free resource for real estate agents seeking creative ways to support and connect with their clients. Website Blue serves more than 30 per cent of the Australian and New Zealand real estate market, providing the latest website and marketing services to its clientele.
Website Blue clients benefit from this newly-formed partnership with ready access to content applicable to vendors and landlords. First impressions are important. Keeping your website blog and online content updated and relevant is the best way to drive new traffic to a site and engage visitors once there.
Thirty-eight per cent of visitors to websites will stop engaging with the site if its layout is unattractive or its content is stale.
Fresh content also helps build trust between real estate agents and their clients when useful information about the marketplace is readily available on their sites. During the COVID-19 lockdowns that directly impacted the real estate marketplace, The Real Estate Voice provided up-to-date information to real estate professionals as well as prospective home buyers and sellers stuck in limbo. Offering useful details in this manner not only established The Real Estate Voice as an authority, but it also helped boost its ranking among search engines.
Many real estate companies do not keep up with fresh content due to the price and time restraints involved with the process. Hiring a copywriter to produce content regularly may not be in the budget. Now, principals and business owners can enjoy the benefits of quality content without the hassle involved with creating it themselves.
The partnership between The Real Estate Voice and Website Blue allows agencies to increase website traffic to drive engagement, attract new vendors and new landlords, and build strong relationships with their market through the power of content.