Don’t miss out on a critical component of your email newsletters – articles! While your listings and open homes schedules are valuable, incorporating articles can take your newsletters to the next level.
Blog articles are an important element of email marketing campaigns for real estate agents like you because they provide a number of benefits that can help drive engagement and conversions. Here are some specific reasons why blog articles are important in your email marketing campaigns:
- Establish expertise and build credibility: Articles provide an opportunity for you to share your knowledge and expertise about the industry, market trends, and local insights. By showcasing your expertise, you can establish yourself as a trusted advisor and build credibility with your audience.
- Engage and educate clients: Articles can provide valuable information that is relevant and useful to your clients, which can help to keep them engaged with your email campaigns. By educating them about the latest market trends, home buying and selling tips, and other industry-related topics, you can position yourself as a valuable resource for your audience.
- Drive website traffic: Including links to blog articles in your email campaigns can drive traffic to your website, where visitors can learn more about your services, view property listings, and take other actions that can lead them to purchase a home or avail of your services.
- Generate leads: Articles can be used as lead magnets, offering valuable content in exchange for contact information from potential leads. By using blog articles in this way, you can build your email list and generate leads that you can follow up with over time.
When sending out newsletters, you should make sure to include blog articles that are relevant and useful to your audience. This might include articles about local market trends, tips for buying or selling a home, or other topics that are of interest to your clients. By providing valuable content in your newsletters, you can keep your audience engaged and position yourself as a trusted expert in the industry.
The Real Estate Voice has an Article Library with hundreds of pre-made articles for your blog, social media and email newsletters. It seamlessly and perfectly integrates with Designly so you can easily add your chosen articles to your emails in just a few clicks!