Just because 2020 is behind us does not mean that its effects are no longer being felt. Businesses, both big and small, are still trying to get back on their feet. Small and medium-sized businesses are still trying to stay in operation even with reduced staff and resources. Big businesses are still trying to recoup their losses and trying to keep their staff employed. Though everything is starting to look better, there is still so much work to be done. But before any work can be done, you first have to strategise.
Where do you begin? When it comes to business strategies, it does not have to be overly complicated and complex. The best things do come in small packages. The best thing about keeping it simple is that you can use the same simple strategies anytime you need it. You might need to do some adjustments but the core idea remains intact. So for the next 12 months, consider using some of these strategies if you want to reinvigorate and reimagine your business success.
Get to know your customers
You might have already done this last year but preferences and tastes can change over time. On top of that, the pandemic really shook things up for everyone. If your business was disrupted last year then you can be sure that your customers’ lives were also affected. Check in with them. Send out a survey or do a poll. This is the best time to reach out to them to check on what they like or do not like. Utilise your social media to the fullest. Interact with them to get a pulse on what they are looking for in a product or service. This will give you an idea of whether it’s time to try something new or keep on doing what’s already working.
Break down the year
Don’t get overwhelmed. Instead of thinking of it as a year, break it down into monthly metrics and quarterly reviews. That way, you can keep a close eye on profits, revenue, clients, and projects without having to process too much information. This is about increasing your focus and flexibility and at the same time reducing stress due to having to work on many things at once.
Host web events
Get yourself out there and attract more customers by hosting web events. With the popularity of Zoom, Instagram Live, and other video conferencing platforms, hosting digital events has never been this easy. Get creative and make it fun. Make it interactive and giveaways are always awesome. This is not only a great way to attract new customers but also an opportunity to celebrate your loyal customers.
This article first appeared here: JamesShort.com.au