The property market is an ever-changing landscape filled with trends and fluctuations that can impact investors, buyers and sellers alike. A property market update is a valuable tool that provides a snapshot of the state of the current market, recent trends and future predictions. Certain key elements in a market update help educate, prompt and guide readers towards making well-rounded decisions, and it doesn’t have to be dry and dull either. So, what should you include so that your reader isn’t asleep by the second sentence?
What is the state of the current property market?
First and foremost, people want to know where the property market stands in any given area. Be sure to include juicy information like the current number of properties for sale, the average price of these properties and any recent changes in the market that might affect buyers and sellers.
What recent trends are you noticing?
This is a great way to give your opinion, make it personable, show off your expertise and tie it all back in with official market reports from reputable industry sources. Include information about which areas are experiencing the most growth, changes in demand for different types of properties, and any other relevant trends that apply to your specific location or in general.
Where do you see the property market heading?
There will be many predictions from industry experts, but do you agree with them? Don’t be afraid to throw your two cents in. Feel free to become a thought leader and challenge whether prices will rise or fall or which areas, in your professional opinion, are likely to boom next.
How do regional property markets compare to where you are?
With some people looking to invest regionally or start to work remotely away from cities, it’s always an idea to include some points around regional markets in your update. You could talk about the regions experiencing the most growth in population, property prices or infrastructure since your last update. Also, include the benefits of what the regions offer in terms of employment, nature or family and educational amenities.
What influences changes in the market?
After talking about the changes in your local market and the market in general, you should also discuss why these changes are happening. Things like interest rates and the RBA cash rates are hot topics lately, along with changes in government policies. Speak generally and honestly, and your words will be well received.
Should a property market update include graphics and visuals?
If you really want to connect and engage with your reader, we suggest including visuals. Consider including charts, maps, graphs, diagrams, or another type of visual to help readers understand the market better. They must be relevant, easy to read and support your stats or predictions. Be sure to credit the source of the visual if you did not create it. At the very least provide some imagery that reflects the subject of the article.
How to write a property market update so it connects with the reader
Keep the language concise and simple yet informative. Your market update should provide the reader with great value and insight, and any facts should be backed up with relevant data and statistics. Always write with your audience in mind so the information you provide is most relevant to them. Are they families, professionals, well-informed investors, tenants or owner occupiers – or all the above? Including brief two to three sentence case studies or examples of sold properties is a great way to connect with the reader.
How should a property market update finish up?
A call to action is the final aspect to include in a property market update. It should guide your reader to take the next step, like encouraging them to make contact with you for more information or to visit a landing page about investing or buying in a specific region where you can capture their contact details. Be sure that your call to action is relevant, ethical and not salesy.
Market updates are a great way to stay connected with your database, whether they’re current or potential clients. They allow you to position yourself as a thought leader whilst rebounding off industry facts and expert opinions. They also give you that extra touchpoint with your followers, which will help them get to know you better, like you and trust your professional opinion. Real estate is about building those relationships at the end of the day, and property market updates are a fantastic form of communication.
Start rolling out property market updates regularly as part of your content marketing strategy. Feeling stuck? We can help you find the content for your market update and write it up for you, professionally and on time.