Your real estate agent bio does a lot more than introduce you to potential clients. It helps buyers and sellers determine if they’ll use your services for their real estate needs.
Today, most agents spend at least an hour a day on marketing or advertising to promote their company. Advertising is great for attracting business, but you can use your bio to explain how you’re different from the competition.
While your website may focus on available properties and past successes, your bio is where your education, experience, skills, and story can truly shine. It’s also where you can establish your personal brand while making a human connection with website visitors.
So, what steps should you take to write a compelling real estate biography?
Tell a story
Humans are naturally drawn to stories. When we meet a new person we tend to ask them questions; not just to learn their background, but to understand how it made them who they are today.
Potential customers want to get a feel for who you are as a person because that is an indicator of what their experience will be like working with you.
Not everything you share in your real estate agent bio has to be directly related to your industry knowledge. You can dive into your history, and explain how those experiences gave you skills that help make you the excellent agent you are today
Show off your skills
Want the reader to believe in your ability to support their needs? Share some of the best points of your professional experience. Reveal some of your real estate knowledge, but don’t lay all your cards on the table. This is just the first introduction and too many facts can be overwhelming.
Use a professional photo
This can seem obvious at first but choosing the right image of yourself to share is an art form in itself. Save yourself the headaches of worrying about lighting, clothing, and makeup, and hire a professional photographer.
Your face is your calling card and will become associate with your brand. People will also build a visual connection to you during their online search. Make sure the photo is one you like, one that looks like you in person, and one that sends a positive impression.
Keep it short and sweet
While visitors on your website want to learn more about you and your real estate services, they don’t want to spend all day doing just that. Short, concise bios are key if you want to hold your audience’s attention.
While it’s very easy to include your entire life story within your bio, a massive wall of text will quickly bore potential customers. You shouldn’t need to write an entire novel to convey your skills.
Try to keep your bio to a maximum of two or three paragraphs, and between 200-300 words. Use short, clean phrases that are easy to understand. Use appropriate professional fonts and standard font sizes to avoid exhausting readers’ eyes.
Speak like an expert in your field, but use language anyone can understand.
Be a human
It doesn’t matter how impressive your accomplishments are – potential customers will avoid you if you don’t seem like an appealing person to work with. That’s why showing your human side is one of the most important things you can do in your real estate agent bio.
In addition to sharing your background, try sharing fun facts or displaying a family photo. Don’t be afraid to let loose by listing your hobbies or passion projects. You can even try telling a joke!
Honesty is the best policy. As an agent, you are there to guide your clients towards the best possible home for them. Why should they trust you? Talk about things that show you’re a hard worker, a straight shooter, and that this is the job you love doing.
Provide clear contact information
Use your geographic location in your description. When you explain where you work, search engines guide searchers to you according to that, which can result in more online search success. Also, include how long you have lived or worked in your area. Use details to show you’re knowledgeable about the area and say why you love it.
Your bio is an optimal place to provide contact details for prospective clients. This includes address, phone number, and email.
Provide social proof
It’s easy to list the benefits of working with you in your real estate agent bio. Yet you present your audience with an entirely different experience when you share what others are saying about your real estate skills.
Today, 85% of consumers trust online reviews as much as personal recommendations.
Providing social proof from ratemyagent.com.au, your Facebook page or a testimonial emailed directly to you doesn’t just validate that you’re a great agent, it also promotes your expertise without aggressively overselling.
Try including social proof alongside your agent bio so it can back up your positive claims.
The importance of getting your bio right can sometimes be overlooked, but if you haven’t updated yours for a while, it might be time for a review.
Done well, your bio doesn’t just promote your skills and experience, but it can also help you differentiate yourself from the competition and attract more potential clients.