Social media platforms are constantly evolving and while Instagram Reels were released nearly 2 years ago, it’s proving to be one of the most effective ways to boost your reach and get your content in front of more people. A common misconception is that the Instagram algorithm favours Reels. The reality is the algorithm favours any content with the most engagement. So how do you use Instagram Reels in real estate to boost your reach?
With Instagram Stories capped at 15 seconds, there are limits on how much content you can share per story. A Reel runs for up to 30 seconds, so you can include more content and increase your chances of driving better engagement and achieving more reach.
With that knowledge, the question becomes how you can create engaging content that appeals to your audience in under 30 seconds?
Here are 5 ways you can do just that…
- Create sharable tips and tricks
As an agent, your clients come to you for guidance and expertise, so share some of your top tips.
Share what to look for in an investment property or how to prepare your property for sale.
The information you know inside out isn’t necessarily common knowledge for your audience and sharing your knowledge is one of the easiest ways to drive engagement.
- Do tutorials
It’s one thing to tell but a lot more powerful to show.
Put together a funny do’s and don’ts video of how to bid at an auction or put in a property offer.
Even if your audience isn’t in the real estate market at the moment, everyone appreciates a bit of humour – especially on social media.
- Start a Reels challenge
Challenges can be fun, but they can also be a highly effective way to give your brand a real boost.
Ask your followers to share a video of their own DIY project (or project fail), get your followers to vote on their favourite and give away a voucher to the winner.
Don’t forget to use hashtags and get each participant to tag you in the post so you can really get that engagement and reach going.
- Collaborate with an influencer
Look for an influencer aligned with your brand with genuine followers and good engagement. Approach them and ask if they’d be interested in a collaboration Reel.
The benefit of this is twofold – you gain extra ‘credibility’ and you get to introduce your brand to a new group of followers who may not have been aware of you before.
- Behind the scenes
Everyone likes to see what really happens behind the scenes, so don’t be afraid to show your followers what your day looks like.
Give a sneak peek into what happens behind the scenes at an auction or put together a montage of a typical Saturday.
The speed of new social platform features can seem a bit overwhelming at times, but if you want to give your Instagram content a boost, it’s well worth giving Reels a go.
There are no hard and fast rules for which Reels will perform best, but it’s impossible to know which ones will appeal most to your followers until you start doing them.
Once you know which Instagram Reels in real estate drive the best engagement (and therefore reach), make them a regular part of your social media strategy.