Being an attraction agent means you have invested in your brand. You’ve invested in your relationships. You’ve invested in understanding the challenges of your clients. Most importantly you’ve built trust by understanding the benefits of sharing your expertise. Below are the ways on how you can unlock the power of content and become truly successful in real estate.
The secret to the success of attraction agents has been in the four C’s… Communicate Consistent Customer Content.
Content marketing is the easiest and simplest way you can deliver on all four Cs. Most agents nail the first 3 but struggle on the 4th – Content.
Creating the actual content can be the biggest challenge when it comes to content marketing, however Partica has found a way to make it the easiest C to deliver on by creating a marketplace of real estate articles written by professional real estate journalists.
Think of content topics along the lines of:
- Selling property in changing markets
- Buying and selling property using an auction
- Buying a rental property
- Finding an agent
- The finance of real estate
Once you have your content, you must deliver on communicating consistently with your customers.
So what are the easiest ways to communicate consistent customer content?
FOCUS ON YOUR CUSTOMER NEEDS.
Think about what the most commonly asked questions are that you get at an open home, or what is the first question sellers ask when you arrive at their home for an appraisal.
These questions aren’t one off, so being able to provide the answers to these and more questions through content on your website will go a long way to building a relationship with your future clients, a far better approach than simply offering a free market appraisal.
FOCUS ON CONSISTENCY.
Too many businesses are falling into the trap of one-off content marketing. The problem with that is once you share content you are opening the door, so to speak, on regularly sharing content.
Think about the last time you went to a website, or social media page of a business and their most recent post was 6 months ago. What message does that send to you as the customer? By keeping your customer content consistent, you are already sending a clear message that you are an agent that is focused on credible relationships built on trust.
YOU NEED TO COMMUNICATE.
Remember the old saying that you can’t sell a secret? The principle is exactly the same. Once you publish your content, you must communicate it. Share your content across all of your social media platforms, have your team share it through their social media profiles, add it to your e-newsletters… share the content and spread the word.
You also need to communicate with your audience. Respond to questions on social media platforms and your content will gain more visibility as clients will see you as an engaged, interested and caring agent, all of these are ingredients that blend together to build you as an attraction agent.
Remember, communicating consistent customer content is a long term content marketing investment.
With Partica, you can have content ready to use in your online, offline and social media. Make sure you check out the 1000s of pre written articles ready to use right now in your emails and blogs at Partica – the number 1 place for real estate content.