Finding the sweet spot: How often should real estate agents post on social media?
Navigating the social media landscape is like walking a tightrope; one misstep can throw off your balance. Real estate agents face the daunting task of not just maintaining an active social media presence but doing it in a way that resonates with potential clients. The question often arises: How often should you post? In this article, we’ll explore this query in detail.
The importance of consistency
Being consistent on social media does more than keep you in the public eye; it establishes your reputation as a reliable source of information. However, there’s a fine line between being engaging and turning into background noise.
How often to post: A breakdown by platform
Ideal Frequency: 3-5 times a week
What to Share: Property listings, market updates, and educational articles. A balanced mix ensures your followers receive diverse but consistently valuable content.
Ideal Frequency: Once daily
What to Share: Focus on visual content like photos of new listings, behind-the-scenes looks at a day in the life of a real estate agent, and short video tours.
Ideal Frequency: 2-4 times a week
What to Share: Industry news, achievements, and more in-depth articles serve well on this platform. Think of LinkedIn as your professional portfolio.
The 70-20-10 content strategy
When crafting your social media plan, aim for a mixture of content:
70% should be informative and valuable to your followers.
20% could be reshared from other relevant sources.
10% can be self-promotional, like announcements about properties sold or upcoming open houses.
Automation is your friend
If keeping up with this schedule sounds daunting, consider automating the process. Tools like TREV allow real estate agents to schedule posts ahead of time, ensuring that their social media channels are never dormant but are always brimming with useful information.
How TREV helps you master posting frequency
Save Time: With TREV automating your posts, you can spend more hours building relationships with clients and conducting property showings.
Optimised Posts: Our algorithms determine the ideal posting frequencies for each platform you’re on, ensuring you’re visible without overwhelming your audience.
Quality Content: TREV offers you hundreds of pieces of high-quality content that can be automatically shared, allowing you to maintain a robust and informative social media presence.
Stay Consistent: One of the biggest challenges with social media is staying consistent. TREV takes care of that for you, ensuring your social media channels are always active and engaging.
Flexible Control: Want to take the reins? TREV allows you to manually plan and schedule your posts, giving you flexibility while still benefiting from automated recommendations.
By understanding the best practices for posting frequency and automating the heavy lifting, TREV empowers you to create a compelling social media presence that will attract more clients and make you look like the successful, knowledgeable agent you are.
Determining how often to post on social media is more art than science. While the guidelines above serve as a robust starting point, remember to adjust your strategy according to what your analytics and audience feedback indicate. It’s all about creating meaningful engagement to position yourself as the go-to real estate expert.
Happy posting!
