Written content is an effective and affordable way to increase your potential client leads online. You want to help inform and educate buyers and sellers through blog content shared to your website, emails and social media pages, so that they can trust you when they need to hire an agent. Whether you’re helping first home buyers understand the process of purchasing a home, or you’d like to inform sellers on the different ways they can sell their home, there’s a lot of information you could be sharing to increase your potential client leads through your content. But where exactly do you get that content from?
In the digital age, it can be hard to keep up with how and where to connect with your current and potential clients. Should you be sharing everything to Facebook and Instagram? Or should you really be focussing your efforts on Google and SEO? Do you really need to use all of them or should you focus on just a couple?
Digital marketing is a term that gets thrown around a lot now. You know what marketing entails, but what’s so different about digital marketing? And how does this translate into the world of real estate?
You’re much more than a real estate agent who sells properties, but do your clients and potential clients know that? Content marketing allows you to build your brand awareness and present yourself as a knowledgeable and trustworthy source in the real estate industry. Here are the most helpful content marketing ideas for real estate agents.