In the digital age, it can be hard to keep up with how and where to connect with your current and potential clients. Should you be sharing everything to Facebook and Instagram? Or should you really be focussing your efforts on Google and SEO? Do you really need to use all of them or should you focus on just a couple? This digital marketing guide for real estate agents will help you answer these questions.
Why bother with Google and SEO?
You’ve been told you need to be on Google and the term SEO is thrown at you by marketing gurus, but what’s it do and do you need it? Google is the most popular search engine used in Australia. That means that if your business isn’t on Google’s maps and your contact information can’t be found with a quick Google search, you could potentially be missing out on lots of business. The term SEO stands for Search Engine Optimisation which is just a fancy way of saying your website can be found by Google. By optimising your website, through user-friendly terms and content, potential customers can simply search for what they need and find your website.
What’s social media really good for?
You use it to check in on international family members, but social media can be beneficial for your business too. Social media is a great way to share your content to a wider audience. You can also encourage people to visit your website or get in touch with you by sharing links to your website. Organising an open house or auction? Why not create a Facebook event to share with the local community? Social media is effective when you use a lot of high quality images and videos, so don’t be too wordy!
What does my website need?
Your website acts as a business card for your potential clients so they’ll look there before they get in touch with you. Think about what they really need to know. This goes beyond just your contact information too. Think about FAQs that you’d like to answer before a potential client gets in touch with you. Having these on your website will allow you to present yourself as a trustworthy and knowledgeable agent.
Should I email my clients?
Email is a great way to easily check in with your past, current and potential clients. Whether you’re reaching out with a list of the latest sales results, properties on offer, or you’re sharing advice on how to prepare a house for sale, reaching out in email strengthens your brand awareness and builds trust with clients. Just make sure your subject line is interesting and engaging so clients want to click and open it!
Can I get away with no content?
Not in the digital marketing world! Content and digital marketing go hand in hand. You need something to share to social media, in email newsletters and to your website! The content you share doesn’t have to replicate a university-level essay. Those photos of the property you’re currently selling with a short brief about it, a checklist of what first home buyers should get in order during their settlement period, and an article on how to know the best time to sell your property, are things you already know. Write them down and share them with your potential clients.
If you’re looking for real estate and lifestyle articles to use on your online, offline and social media, The Real Estate Voice can help. Click here to find the best option to suit you. Or get in touch and we can help find the right content marketing solution to suit your budget.