Content marketing vs advertising – isn’t it the same?
If you are like most agents, you’ve heard about content marketing, but you’re really not sure what it is. Let’s compare in this article content marketing vs advertising.
In its simplest form, content marketing is marketing yourself, your brand and your business using content. Isn’t that advertising? Don’t you already advertise your brand, your listings and your business with your online and print advertising?
Well yes, but no.
Content marketing is different to advertising as the primary focus of content marketing is to educate. Teach me about you. Teach me about real estate. Teach me about what I don’t know so you are seen as the expert. Teach me why you are someone I can put trust in.
But what is content exactly? Well, content can be anything really. It can be downloadable property guides, it can be videos on you and your team, it can be an update from the REIA about a change in property legislation – there is no restriction on what content is.
What form can content take? Content can be a video, an article, photos of you and the team, testimonials, latest listings. Basically anything you consume in the media is known as content.
So why should you use it?
The simple answer is, so you can become the agent a seller needs before they realise they need you as their agent.
The more content you share, the more you educate people who want to know more. The more you educate, the more trust you build with you audience and ultimately, the stronger your reputation will be as a credible, trusting agent who has the needs of clients as your primary focus.
The most effective content marketing takes the form of stories that you can share with your audience to build a strong, trusting relationship. You’ve heard the latest trend about being authentic, of telling your story to put yourself out there, and building your personal brand.
There is no easier way than to use content marketing to help tell your story and build your authenticity which will in turn, build your client base.
With Partica, you can have content ready to use in your online, offline and social media. Make sure you check out the 1000s of pre written articles ready to use right now in your emails and blogs at Partica – the number 1 place for real estate content.
