Entrepreneurs have different priorities in business. Some prioritise quality over quantity. Others are more focused on branding and marketing. While others pour most of their resources into employing the best people in the business in order to achieve long term success. Those are the most commonly mentioned when discussing business priorities. While corporate or company culture is an important aspect of any business, it is sadly not always a priority for most business owners. Although it is changing, especially with upstarts, there is simply not enough focus put into this aspect of running a company. However, whether you are putting effort into building it or completely ignoring it, every company has a culture.
Your company’s mission, vision, and values are not your company culture. Although they can be used to support each other, they are two different things and should not be confused to mean the same. The mission sets the direction. The vision sets what you want for your company. The values are the values your company stands for. Your corporate or company culture is the type of working environment and employee behaviours the company has. Do you know what type of corporate culture you have? Let’s look at two of them and hopefully you can get some ideas on what you want yours to be.
The Empowered Culture
Do you feel that everyone in your organisation is fully engaged and is fully participating? If they are then you have an empowered culture in your company. A company with this type of company culture has team members that are not afraid to take risks and are willing to take responsibility for whatever the outcome is. People that thrive in an empowered culture take initiative and have confidence in their decision-making abilities. One advantage of having this type of culture is that potential issues are resolved or at least addressed before they become actual problems. Accountability is a big thing in this work environment. Since you are giving your staff the freedom to flex their skills, they also understand that being accountable comes with the package.
The Clan Culture
Having a clan culture in your company means that it has a collaborative and friendly work environment. This is one of the most team-oriented types of company culture. Competition among team members is minimum at best and cooperation is above everything else. Everyone works together for the good of the team. Everyone collaborates to move the company even further. Loyalty and collaboration are the key factors of the clan culture.
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