Done right, email marketing can be one of the most lucrative marketing activities your agency does.
The goal is always to put the right content in front of the right audience at the right time – and that’s significantly easier to achieve with email marketing software.
The challenge though is which email software is the right one for your agency? There is no shortage of options, but the first step is being clear on what your software selection criteria should be.
In this article, we share the criteria you need to help you make the right choice for your agency, and we also share 5 of the most popular email marketing tools for agents.
Your selection criteria
To get the right answer you need to ask the right questions. There are 5 key criteria to consider when choosing an email software for your agency:
- Ease of use
If your email marketing software isn’t easy to use, you may as well continue to send emails manually.
Look for software that’s intuitive, has an easy to understand interface and allows you to use or create email templates that you can use over and over.
Inevitably, and particularly at the start of getting to know your new software, your going to have some questions and need support.
Most email marketing software comes with in-built help articles you can access on-demand, but these don’t always give you the answers you need quickly.
Ensure your software of choice also provides either email or chat support for when you need more bespoke advice quickly.
The features you need really come down to how you plan your email marketing strategy.
How many emails do you want to send every month? Can you schedule sends? Can you set up ‘drip email campaigns’ that will send emails to a segmented list automatically? What sort of reporting functionality do you require?
Make sure the features on offer are going to match your requirements.
The key integration you should be looking for is the ability for your email marketing software to integrate with your CRM. This enables you to personalise your emails and keep tabs on which of your contacts are engaging with your content.
You may also want to use your email software to schedule social posts or to integrate with google analytics to provide deep data analysis.
To make email marketing software user friendly, a lot of the templates you need will be included.
These templates will significantly reduce the time you need to spend creating new templates, but ensure you can customise those templates with your own logo, your brand colours and any imagery or links you want to include.
Top 5 email marketing tools
With your criteria clear in your mind, it’s now time to think about which email marketing software is worth a trial run.
We’ve compiled a list of the most popular real estate marketing tools for you to consider.
The leading email marketing platform for real estate professionals. Active Pipe effortlessly automates tailored emails to keep you connected to every contact and unlock opportunities in your database.
Servicing more than 32% of the real estate industry across Australia and New Zealand, Designly enables you to deploy and manage marketing to offices with just one click.
An all-in-one marketing platform that helps small businesses market smarter. As the backbone of your customer relationships, Mailchimp provides AI-powered, user-friendly tools anyone can use.
HubSpot email marketing software makes it easy to start running personalized email marketing campaigns. The intuitive interface makes list and content creation simple, so you’re always sending the most relevant information. You can also monitor your email marketing with baked-in analytics, so you can improve your open and click-through rates.
Sendinblue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads and retargeting ads.
Email marketing is still one of the most effective marketing tools agents have in their toolkits.
With the right email software, the right content and the right audience, agents can automate their email marketing, gather crucial insights and effortlessly engage their contacts.
Need content for your email marketing?
Find the best way for you to get real estate articles for your agent/agency profile, email newsletters, blog and social media marketing.