Unlike other methods of marketing, Facebook enables you to reach potential customers wherever they are and it doesn’t cost a lot to reach a large audience.
If you’re wondering why your Facebook reach and engagement is down, you’re not alone. In late 2019, the average reach for Facebook posts dropped by 2.2%. For brands, this meant that posts were only being seen by 5.5% of their followers. Larger brands with bigger follower counts saw averages even lower. Why? The Facebook algorithm. In […]
With the ever-growing number of users on social media every year, platforms like Facebook (with 2.8 billion active monthly users) offers a prime opportunity to get in front of more of your target audience and generate new leads. To compete successfully with other agents vying for the same social audience, it’s vital you have a […]