Digital Marketing

Your client list is one of the most valuable pieces of digital marketing you have access to. So, how do you make every interaction you have with your clients matter? 

Your website, social media pages and email marketing campaigns should all enhance your clients’ online experience. But how do you know if your digital assets are enhancing their experience and not making it difficult for them to find what they’re looking for? 

While you’re an expert in the field of real estate, there may still be a few things you don’t know about digital content marketing. We’ve narrowed down some of the more common digital marketing terms you should know to help you succeed in your digital marketing campaigns.  

In the digital age, it can be hard to keep up with how and where to connect with your current and potential clients. Should you be sharing everything to Facebook and Instagram? Or should you really be focussing your efforts on Google and SEO? Do you really need to use all of them or should you focus on just a couple?

Digital marketing is a term that gets thrown around a lot now. You know what marketing entails, but what’s so different about digital marketing? And how does this translate into the world of real estate?

When it comes to marketing strategies the terms “how many followers?”, “how many likes?” and “what’s your click-through rate?” get thrown around quite a bit in today’s digital focused world. No matter how strange it may sound, it’s important not to forget the impact of print media and how it can enhance the power of digital media.

Whether you’re a new agent getting into the real estate industry, or an industry expert, Kevin, or as I like to call him “Mr Real Estate” has been a stalwart of the Australian property industry for over 20 years with his online shows Real Estate Talk, and now PropertyTV.io.

There has been a lot of talk about content marketing for real estate – what it is and how it can help you. Let me explain it from the perspective of what you do now, and how just a few small changes can transform how you are perceived in your real estate community.

I’m sure that at some point in the past you have been on holiday and then found yourself on some kind of holiday specials email list.