Digital marketing is a term that gets thrown around a lot now. You know what marketing entails, but what’s so different about digital marketing? And how does this translate into the world of real estate?
When it comes to marketing strategies the terms “how many followers?”, “how many likes?” and “what’s your click-through rate?” get thrown around quite a bit in today’s digital focused world. No matter how strange it may sound, it’s important not to forget the impact of print media and how it can enhance the power of digital media.
Whether you’re a new agent getting into the real estate industry, or an industry expert, Kevin, or as I like to call him “Mr Real Estate” has been a stalwart of the Australian property industry for over 20 years with his online shows Real Estate Talk, and now PropertyTV.io.
For most people these days, the process of selling their home begins online. People crave information and are willing to invest considerable time to research and evaluate their options before deciding who they will engage to sell their property.
There has been a lot of talk about content marketing for real estate – what it is and how it can help you. Let me explain it from the perspective of what you do now, and how just a few small changes can transform how you are perceived in your real estate community.
I’m sure that at some point in the past you have been on holiday and then found yourself on some kind of holiday specials email list.
Let me ask you a question… when was the last time you shared, and I mean really shared?
According to the IAB, There was over $403 million spent on online display advertising by real estate agents in Australia during the 2018 financial year. A big chunk of that was spent on directing people to their websites only to have them land on a site that offers nothing more than property listings, historical sales and bios of their key people.