Creating content takes time, skill and a lot of planning. But if you don’t have the time and resources to spend on creating content, you don’t have to give up on benefiting from it.
‘Content is king’ has been a tried-and-tested mantra for publishers and marketers worldwide and if you run any kind of business you would have heard this saying at some time.
If you are like most agents, you’ve heard about content marketing, but you’re really not sure what it is.
You’ve been hearing a lot about having a “content marketing strategy” from a variety of sources in the real estate industry lately, and one of the missing ingredients is the actual content.
Growing your business in real estate generally means focusing on one of three things – increasing your staff, growing listings for sale or for the rent roll or growing your business footprint through new offices in new markets.
Being an attraction agent means you have invested in your brand. You’ve invested in your relationships. You’ve invested in understanding the challenges of your clients. Most importantly you’ve built trust by understanding the benefits of sharing your expertise.
If you’re already using content marketing, you’re well ahead of your competitors when it comes to having a long term marketing strategy that builds relationships by creating strong levels of trust.