Below, we outline 6 practical ways you can use social proof to stand out from the crowd.
Search Engine Optimisation (SEO) can seem a little daunting and given how technical it can become, that’s understandable. However, while it can be tempting to put SEO in the ‘too hard’ basket, agents rely on a strong local profile to drive new business, so ignoring it may mean you are missing out on new leads. The good news though is there are some simple strategies you can do yourself to improve your SEO search results and we outline them below.
Real estate content marketing has exploded over the last few years and the reasons are obvious. Content marketing improves search rankings, increases traffic, builds trust, positions you as an expert and drives leads. In this blog, we explore 3 proven strategies to get you started on the right content marketing track and help you improve content marketing ROI.
Trying to master all available types of digital marketing can quickly become overwhelming, so to help you focus your efforts on the digital channels most likely to benefit your agency, we examine 6 of the most commonly used and provide recommendations on those best suited for real estate agents.
Newsletters are a powerful way to stay top of mind with your database and provide you with direct access to potential clients. The problem is your newsletter is one of many sitting in the inbox of your readers and the reality is only newsletters perceived as ‘high value’ will be opened, consumed and engaged with.
Social media has a lot going for it – it’s free and your potential clients are already using it, so most agents will agree that having a social presence is a no brainer. However, having a social presence and being able to use those social platforms to promote yourself and generate business are two very different things.
As a real estate professional with a website, you should have a basic level understanding of what SEO is and how it works to increase your brand awareness to your local property loving community. Let’s make it simple for you.
The digital world is expanding every day… new channels of communication and digital tools are popping up at an increasing rate. The important thing to remember as a small business that not every channel will be where your customer wants to interact with you.
With any kind of marketing, it’s important to play where your customers are. In the case of social media for real estate, Facebook, Instagram and Linkedin are the most used social media platforms. However all 3 platforms engage with different audiences, and as such should have different goals and objectives.
Getting into digital marketing can be overwhelming for a lot of people, especially real estate agents who are used to doing “non digital” marketing.