When it comes to social media, one of the most frequently asked questions is when is the best time to post?
Naturally, you want to achieve the best results for every post you do, so there has to be a good and bad time to post doesn’t there? Well, the short answer is not really.
However, there are strategies you can employ to give your content the best chance of reaching a wider audience. We explain below…
Consistency over frequency
There are countless articles telling you how often you should be posting on social media, but unfortunately, many of them contradict each other. The reality is there is no magic formula because what works for one brand won’t necessarily work for another.
A better approach is to aim for consistency so you can set an expectation with your followers on when they’ll find new, fresh content. For example, if you decide you’ll post to Facebook twice a week, then create a social content plan and stick to it. Your audience will get into a rhythm of visiting your page so they can keep up to date with your latest content.
The likelihood of your content being pushed to someone’s newsfeed has reduced with ongoing changes to social algorithms, so you need people to start coming to you and the best way to attract them is to consistently serve up new and engaging content.
Quality over quantity
There is only one thing worse than posting nothing on social media and that’s posting irrelevant or poor-quality content. While one faux pas may be forgiven by your followers, if you continue to post content they perceive as not being useful to them, your risk of losing followers increases.
Focus on the principles of helpfulness and authenticity. Break up your listing posts with blogs, guides or videos that offer value to your audience.
It’s no surprise that social media algorithms prioritise the ‘best content’ which they measure by how engaged your followers are, so ensure your social content strategy is heavily focused on what your audience is interested in, regardless of where they are in the buying or selling journey.
Set goals and objectives
Consistently posting high-quality content is the right way to start, but you also need to measure your social media performance so you can optimise your overall strategy.
Consider what your specific goals are and keep an eye on the results you’re getting. Rather than focus on individual posts, look at your results each month so you can track overall trends.
Some of the most popular social metrics to measure include:
Goal: Increase brand awareness.
Metric: Is your reach on social increasing or decreasing?
Goal: Drive more website traffic.
Metric: Is your website traffic increasing or decreasing?
Goal: Get more leads.
Metric: How many leads are you generating from social media channels?
Lastly, remember that social media is designed to be ‘social’ so make sure you keep an eye on comments and messages so you can respond and engage with your followers. The quicker you can respond to them, the more authentic and human your online brand will appear and the quicker your community will grow.
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