Bang for your buck – are you wasting your marketing budget?
According to the IAB, There was over $403 million spent on online display advertising by real estate agents in Australia during the 2018 financial year. A big chunk of that was spent on directing people to their websites only to have them land on a site that offers nothing more than property listings, historical sales and bios of their key people. If you have a limited marketing budget, are you sure you are not wasting it?
These people are more than website visitors. They are potential vendors who have taken the time to respond to an ad with the hope that the agent will provide them with some sort of inspiration that makes them stand out from their competitors and declare ‘I am the right agent for you!’. Instead, the agent’s site resembles 1,000s of other sites they’ve already come across leaving them uninspired and despondent.
If you are working with a limited marketing budget, you need to ensure that you are investing it effectively. Not only do you want your messaging to reach the right people at the right time, if you are successful in steering them to your website, then why not provide them with the information they need to select you as their agent of choice above your competitors.
Quality, informative content that will leave visitors to your website with a more memorable experience is not difficult to generate. For starters, you can write the content yourself. There is no better expert on your business than you. A carefully written article can capture your knowledge, wisdom and even your passion and enthusiasm, which will rub off on readers.
However not everyone is up to the challenge of writing and creating content and if you’re like most business owners, the last thing you want to do after a hard day’s work is to sit down and churn out a couple of hundred words of content.
You could always hire a writer or a content agency to do it for you, but that can be expensive and time-consuming. Sitting down with a writer and explaining what you need is hard in itself let alone going through countless revisions and corrections. Like most professions, time is money for writers and by the time you have settled on a final version, you will end up with an expensive piece of content that you’re not entirely happy with.
An easier and more cost-effective way to acquire content is through content marketplaces like Partica, where you can buy affordable, pre-written, evergreen articles, under licence, and use them in your website, blog, email newsletter or in print.
With Partica, you can have content ready to use in your online, offline and social media. Make sure you check out the 1000s of pre written articles ready to use right now in your emails and blogs at Partica – the number 1 place for real estate content.
Otherwise, check out the easy ways you can get content for your real estate marketing. It’s as easy as 1, 2, 3!
