Written content is an effective and affordable way to increase your potential client leads online. You want to help inform and educate buyers and sellers through blog content shared to your website, emails and social media pages, so that they can trust you when they need to hire an agent. Whether you’re helping first home buyers understand the process of purchasing a home, or you’d like to inform sellers on the different ways they can sell their home, there’s a lot of information you could be sharing to increase your potential client leads through your content. But where exactly do you get that content from?
In the digital age, it can be hard to keep up with how and where to connect with your current and potential clients. Should you be sharing everything to Facebook and Instagram? Or should you really be focussing your efforts on Google and SEO? Do you really need to use all of them or should you focus on just a couple?
Digital marketing is a term that gets thrown around a lot now. You know what marketing entails, but what’s so different about digital marketing? And how does this translate into the world of real estate?
You’re much more than a real estate agent who sells properties, but do your clients and potential clients know that? Content marketing allows you to build your brand awareness and present yourself as a knowledgeable and trustworthy source in the real estate industry. Here are the most helpful content marketing ideas for real estate agents.
Content marketing is a term that’s thrown around a lot and for good reason. It’s an important part of anyone’s overall marketing strategy, in real estate it is essential.
Listing With Influence Masterclass Series
Have you lost sight of your clients’ needs as a result of worrying about the way they will perceive you? As an agent it is your role to put yourself in the shoes of your clients and understand what questions and answers they need to gain clarity. Shying away from those conversations due to fear around your clients liking you will not develop a strong trusted relationship and may impact results.
Take a listen to Phil Harris, the founder of Harris Real Estate, one of Australia’s most dynamic and fastest growing real estate companies, on the key ingredients to becoming a high performing agent
Have you ever dreamt of building your own EBU? Or building your own agency? Have you ever wondered what strategies you could take that would grow your GCI, revenue and profit? And how running that successful EBU could then equate to recruiting the right salesperson for your agency?
Sometimes, if you want to see progress in your business endeavors, you have to take that big leap of faith. With that said, how do you take calculated risks?
2 minute read First up on Property Edge this week, Oriel and Ben go through CoreLogic’s May data, the first full month of figures to reflect the impact of social distancing measures imposed on the industry. With an 18.5% bounce back in the number of homes selling and slightly better than expected results, this may […]
2 minute read While the REIA this week decreed as “highly fanciful” any forecasts of a crash in the residential market, CoreLogic sees a continuing decline in activity, with Sydney and Melbourne particularly having a “higher level of downside risk.” To provide us with insight from the ground, Oriel and Ben are joined by Katie […]
< 1 minute read On Property Edge tonight, Oriel and Ben are joined by Braden Walters, Member of the Board of Directors REINSW and Principal at Belle Property Byron Bay/Lennox Head, who sees encouraging signs of what’s to come. Although borders are still closed in Australia and banks remain reluctant to lend, this week has […]
Aussie proptech startup, :Different closes Series A round as it grows its team and eyes a national expansion
4 minute read Australian proptech startup, :Different today announced it has raised $7.1 million in a Series A round from top venture capitalists including PieLAB, who is leading the round, AirTree, Spring Capital and Tim Roberts’ Warburton Group. The funding will help :Different continue to grow its team, invest in its technology, and expand to new cities including Perth and Canberra. […]