9 LinkedIn strategies for real estate lead generation
In a sea of social media platforms, LinkedIn has one distinct advantage over others – it’s a platform designed specifically for business. These are the LinkedIn strategies for real estate to help you generate quality leads.
While you’ll find a larger potential audience on other sites like Facebook and Instagram, people tend to use those platforms to socialize and unwind and won’t always be thinking about stressful and complicated problems like buying or selling a home.
Many people use LinkedIn when they are in ‘business mode’ and chances are even if they see you on another social media platform, they’ll likely check out your LinkedIn profile before getting in touch.
Below we reveal 9 LinkedIn strategies for real estate that you can use to start generating more leads.
1. Connect with high net worth people
Working in a commission-based business means that building up a network of high-value properties can be a game-changer.
Start by connecting with people in the sphere of the high net targets you want to get in front of. Once you have a few mutual connections, add your target and you open the door for them to see your content and message them directly.
2. Find common ground with potential leads
While it’s true that some buyers or sellers like to work with people who share the same interests, many are more interested in relating to you on a professional level.
Successful people tend to like to work with alumni, so join alumni LinkedIn groups and take a look at who the other members are who share this common ground with you.
Now when you make a connection, your target will see that you went to the same university or support a common cause, and this is a much more powerful connection than having a common interest in a leisure activity.
3. Increase visibility with less ‘noise’
One of the biggest challenges with other social media platforms is trying to get eyeballs on your content. It often requires a fire hose of content to get any attention which can quickly backfire if the social platform algorithms detect low engagement rates.
Since there are fewer people trying to impress the same audience and you don’t have to compete with cute puppies and kittens, LinkedIn can give you a much higher engagement rate than other platforms.
4. Promote your open houses and events
That lower level of ‘noise’ means that other kinds of posts besides articles tend to do very well on LinkedIn.
That open house announcement you posted on Facebook that got no likes is more likely to deliver better engagement on LinkedIn.
5. Take advantage of the LinkedIn algorithm
LinkedIn can only thrive as a platform if people can connect to professionals who will help them advance their career, which means the algorithm is actively trying to set you up with sellers and buyers, or others who can refer you to them.
LinkedIn is able to see who you’re reaching out to via email and who is visiting your website, and you may find those are the people the platform suggests as potential connections for you.
6. Use hashtags
As with all social media platforms, LinkedIn also allows you to use hashtags to reach your desired audience for your LinkedIn strategies for real estate.
Unlike Instagram where the recommendation is to use up to 30 hashtags per post, limit your hashtag use on LinkedIn to a maximum of 3-5 per post. This is to align with the ‘non-spammy’ best practice protocol LinkedIn promotes.
7. Engage with your network
Make sure that you engage with your growing LinkedIn network through likes and comments on your connection’s posts where appropriate.
Sharing an insight or an experience, or congratulating a connection on achievement is a great way to remain top of mind.
8. Leverage LinkedIn Premium insights
If you start to see an uplift in your LinkedIn engagement, you may want to consider a premium membership.
While this does come with a monthly fee (that you can cancel anytime) it does provide you with additional insights such as who is viewing your profile and the ability to send emails to people you are not yet connected to.
9. Increase reach with sponsored posts
Another paid option includes sponsoring an article you think will grab the attention of potential buyers and sellers not already in your network.
LinkedIn allows you to target by industry, job title, location, and more, and you have full control over the budget you put behind these sponsored ads.
While Facebook and Instagram offer unrivaled numbers in terms of audience, LinkedIn provides a platform that can give you larger brand visibility and allows you to target your ideal prospects and engage with them directly.
In a highly competitive and overcrowded social media landscape, the ability to cut through the noise is well worth exploring.
