Advertising plays a huge role in capturing the attention of potential clients, but the challenge is creating ads that don’t drown in the cluttered and crowded online marketplace.
Regardless of the platform you use, the best way to reach your target audience is by connecting with them on an emotional level and we’ve compiled 5 advertising ideas you can use to help your ads stand out from the crowd and prompt a response from your ideal audience.
- Tell a story
Real estate listings tend to be fact-based with information such as square footage, number of bedrooms, baths, etc. While this information is indeed what buyers are usually looking for, story-based ads can make the listing come alive.
Your story can be based on property potential, the neighbourhood or local amenities and should be woven into both your copy and your imagery.
- Feature a customer success story
Sometimes the best way to tell your story is to share someone else’s.
Ask a previous happy client if they’d be willing to be interviewed and share their experience of working with you.
Why did they choose you? How would they rate your advice and communication? Were they happy with the result?
- Leverage video
It’s not news that video marketing is hot in every industry and is especially effective for real estate marketing.
Rather than just rely on videos you shoot yourself using your iPhone, engage a video company to incorporate testimonials, and add an extra wow factor to your video ads.
- Create infographics
Serving people with smart, digestible data in the form of infographics conveys authority and sets you apart.
They deliver enormous value, especially when they showcase data and content that buyers or sellers can easily skim and read.
Infographics should be a go-to resource and they should be citable, easy to reference and understand, and shareable on social media
- Let the photos do the talking
Ad images and copy should communicate a clear message so potential clients get the idea at a glance.
In real estate, the better your photos the faster the properties tend to sell which ties together with our first point. Your photos weave a story that appeals to audiences on an emotional level.
- Use your data insights
Assuming you post regularly on social media, it’s easy to identify which posts have driven the most engagement.
Rather than start your advertising campaign from scratch, think about how these popular posts could be repurposed for advertising.
- Address your audience
If your ad is aimed at vendors, then say so in your advertising copy. Equally, if you’re targeting first home buyers, spell this out.
When someone sees your ad, they’re much more likely to read it if they immediately recognise that they are the audience the ad is for.
Real estate is a highly competitive market and when it comes to advertising, it’s not necessarily about running more advertising but instead making your advertising more engaging.
If you can connect with your audience on an emotional level, you’ll inspire a loyal following and generate more leads for your business.
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