Are you planning on selling your house? Running a good sales campaign can help you get the best results so you are equipped to invest in your future. Spending time carefully planning your campaign can make the difference between a good campaign and a missed opportunity. Here’s some tips to help you get the most out of the work you put in.
1. Wait until the market conditions are right
Patience is key. Don’t rush into selling – wait until the conditions in the market are right to maximise the return on your investment. A lot of different factors affect the market, like the time of year, the economy and changes to government policy. Keep up with the news and regularly keep an eye on the property listings online and in newspapers to see how much properties like yours sell for at different times. It is worth spending time getting an understanding of when the market goes up and down so you can make the best judgement about when it’s time to sell.
2. Looks are everything
How your house is presented to potential buyers goes a long way toward getting the results you want. People need to feel like your house is somewhere they want to live, not just somewhere that’s good enough. Consult with a professional interior designer about changes you can make to get that feel. If you have a lot of clutter, consider hiring a storage unit. Use a professional photographer to take the photos for your advertisements.
3. Choose the right real estate agent, and listen to their advice
Talk to as many real estate agents as you can. By spending time getting to know them and asking the right questions you can figure out who has the best knowledge of your area, your type of property and where the market’s going. Look up past sales listings online to find out if they have a good track record. Have they gotten the best prices for their clients? Once you find the right person, make sure you take their advice into account. Agents see properties being bought and sold every day, so they are a valuable resource. Ask for their advice and recommendations and put them into action.
4. Get the word out there!
No matter how much work you put in, if potential buyers don’t see your property, they can’t even take the first step. The more potential buyers you draw, the greater your chance of getting results. Use the traditional methods, like signage and advertising through your real estate agent and in the newspaper. If there are add-ons that will get you extra exposure, they are worth considering. It’s also worth thinking about where you can list your house online. If you’re on social media, share your advertisement and ask your friends to share it too. There are also lots of online property listing websites you should utilise.
These steps will mean investing some time and money, but if you invest it wisely you should make this (and more) back in increased sale price.