With the ever-growing number of users on social media every year, platforms like Facebook (with 2.8 billion active monthly users) offer a prime opportunity to get in front of more of your target audience and generate new leads for your real estate content marketing.
To compete successfully with other agents vying for the same social audience, it’s vital you have a well-thought-out and client-focused social content strategy to gain attention.
We’ve compiled a list of real estate social content ideas that you can incorporate into your social strategy right now.
- Polls and quizzes
These are not only great for engagement but also give you the opportunity to learn more about your followers. Polls encourage people to share their opinions but also allows them to see how their opinion stacks up against others.
- Run contests
People love a freebie. There is no end to prize ideas, but you may like to team up with a local business to demonstrate your local community support. People are a bit wary of the ‘like page to win’ message these days, so an alternative is to ask them to sign up for your newsletter instead and let people know the winner will be announced on your page.
- Success stories
Share a customer success story or testimonial. Talk about their journey, why they choose you, any obstacles that were overcome and the final result you achieved for them.
- Short video
The keyword here is short. 15-30 secs is the ideal length to engage and entertain your followers. Shoot your video at an open home, local event or share a top tip.
- Your local neighbourhood
Share pictures of local facilities and attractions with your followers so you can share why your local area is a great place to live and/or invest.
- Spotlight a local business
Show your community connections and support by profiling a local business you use or recommend. Remember to tag the business in your posts so they are aware of the promotion you’re providing.
Showcase your knowledge of all things related to real estate content marketing with blog posts. You can share useful information on DIY, moving with pets, or preparing for sale. Remember many of your followers will not be actively looking to buy or sell right now, so think outsides the box about any topics related to homeownership.
Whitepapers are traditionally longer than blogs and require your followers to provide contact details to download. One example is to create a whitepaper for investors. By doing this, you’ll not only be offering value to your audience but also building a database of leads who you know are at a specific part of their real estate journey.
Social media is supposed to be fun, so don’t be afraid to post a funny meme that isn’t necessarily business-related.
- Company news
Introduce a new team member or celebrate an agency win.
Demonstrate your expertise by sharing a commonly asked question and answer. Invite your followers to ask you any real estate-related questions they might have in the comments.
Take a moment to thank a colleague, mentor, or important family member. Acknowledging others who support you in your career is an engaging way to demonstrate your human side.
- Sign up
Remind your audience to sign up for your newsletter so they can keep their pulse on the local property market – and build your database at the same time
- Local support
Promote a local event you’re attending or a local organization you sponsor. Prospective clients want a local expert, so this is a great way to showcase your knowledge of and involvement in the local community.
- Behind the scenes
Share a photo or video of you and your team hard at work. Give your followers a look at what goes into achieving the results that you do.
Of course, you should also be promoting your listings, but as you can see, there is no shortage of real estate content marketing ideas you can use to improve your social media content strategy.
We suggest you pick your favorite five now and start including them in your social media plan right away. The more you experiment with your social content, the more attention you’ll receive and the more potential leads you’ll attract.
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